How Brass Badges Can Increase Your Business

Badges and nameplates are not just for branding – they are also for marketing. Using the right style of badges can actually increase your business, making your brand more recognizable and giving clients a reminder to come back and use your service again.

Also, with the holidays just around the corner, now is the perfect time to start thinking of what you can hand out to current and potential clients to make sure they remember your business.

Brass Badges are Adaptable

Badges can be used for almost anything, from decorating your products to creating fun nameplates to give out to clients. But, they also come in a variety of colors, decorative elements and designs. So, you can customize them to fit the appearance of your brand.

Some options you will have when you create a badge for your marketing campaign include:

  • Color-coating
  • Polyurethane doming
  • Spray painting
  • Laser effects
  • Diamond cutting
  • Silkscreen printing

Give the Gift of the Badge

For Christmas and other holidays, hand out badges to your clients. Whether you have your company logo or a thank you – or you want to brand your clients as the

Should You Use a Graphic Overlay on Your Membrane Switch?

Membrane switches are made from small circuits that feature a membrane-like piece over the keys. This protects the delicate circuits underneath and offers more durability. They are ideal in numerous settings and industries, thanks to their low-profile design and ease of use. But, the circuitry underneath and the protective membrane are not enough for functionality. For users to know what they are pushing, they need labeled keys

The Importance of High-Quality Auto Badges and Emblems

As a vehicle manufacturer, you must meet the demands of the consumer market. From high-quality interiors to the latest technology, you certainly have a lot on your plate. But, how much thought have you put into the badges and emblems that brand your vehicles? Your emblems are present on the front of the vehicle, the side and even the trunk

Membrane Keypads versus Non-Membrane Keypads

The majority of consumers today are familiar with non-membrane keypads. In fact, as you read this blog, you are most likely using a non-membrane keypad consisting of a rectangular shape and about 100 pre-printed keys. These keys can be lifted up from the unit, replaced or repaired. The keys are separated from one another too

Backlighting Options for Your Membrane Switches

Membrane switch manufacturing has come a long way. Today, manufacturers can add detailed features, including custom backlighting, which help your products stand out. Whether you are using switches for medical instruments, fitness centers or even aviation, the customizations at your fingertips give you more flexibility with your product design.

Backlighting Options for Membrane Switches

Integrating a backlighting solution starts at the engineering phase. You will need to work closely with your manufacturer, specifying what type of backlight you want on your product. The best solution will also depend on your budget, presentation, any environmental requirements you may have as well as the operating life of the product.

There are two types of lighting commonly used on membrane switches: LED and fiber optics.

Why LEDs?

LED lights are cost-effective and are more efficient at lighting areas without bleeding into others. They also offer a longer shelf life and decreased component cost than other types of lighting. LEDs are a more flexible and thin solution too — giving you more flexibility with manufacturing. If you want a product with maximum brightness, you may find LEDs offer better quality brightness than other lights.

Why Fiber Optics?

Some companies are turning to the use of fiber optic lighting for their membrane switch products. They offer low power, longer life and are excellent for the environment. But, if your project has a strict budget, you may not find fiber optics as cost-effective.

Contact the team at KEE Group USA today to discuss your lighting options for your membrane switch. Our engineers can help you choose the best backlighting solution based on your product

Tips for Picking the Right Company for Your Brass Emblems

From a commercial standpoint, establishing your brand identity is important. Companies start up every day and if they do not take their branding seriously, they can easily dissolve within that same year. That is why companies from around the country spend thousands each year on marketing and branding efforts. A logo, while the easiest way to bond people with your brand, only goes so far; depending on how you use it. Stamping that logo on brass emblems, on the other hand, can help a company really stand out.

But, not just any company will do. When you are considering brass emblems, you need a high quality producer that can deliver exemplary results. So, before you hire just anyone, consider some of these manufacturer must-haves.

Multiple Design Options

You do not want a company that offers a one-size-fits-all approach. Instead, you need a company that can help design something that is truly unique and ensures your brand stands out. You

Switches for Your Fitness Products

Membrane switches are ideal compared to traditional switches on fitness equipment. In fact, more manufacturers of fitness products are making the transition to membrane switches because of their numerous benefits. Membrane switches are water resistant, chemical resistant and can easily be wiped down with cleaners. Mechanical switches, which were once popular fixtures on fitness equipment, are prone to dirt and dust buildup, while membrane switches are not.

The Growth of the Fitness Industry

The fitness industry is booming. And, as with any industry on the rise, people expect constant innovation. Fitness equipment like treadmills, stationary bikes, stair climbers, etc. all rely on computers to track performance and help people work out more efficiently. But, mechanical switches are prone to breakage and can be unreliable

Advances in In-Mold Decoration Technology Mean More Opportunities for You

In-mold decorations have come a long way. This technology that was once out of reach for simple products has become attainable for even small inventors. In-mold decoration, the process of decorating plastic components during the plastic injection cycle helps labels and designs become a part of the final product. With the latest advances in in-mold technology, companies like KEE Group USA can provide more printing options, designs and meet the needs of multiple industries.

Why In-Mold Decoration?

In-mold decorating isn

Should You Use Rubber Keypads for Your Financial Institution?

The banking industry is constantly evolving, which means banks need to constantly find new and innovative ways to keep up with their fast-paced, high-demand customers. So, it is no wonder that more banks and financial institutions are switching to the use of silicone rubber keypads to help improve their efficiency and shorten the wait time for their customers.

Rubber Keypads are Task Oriented

The use of 10-key and 16-key is no longer applicable to the modern banking institution. In fact, now bank tellers use keypads that are task-oriented. When they push a function button, it takes them to a program on their screen. For example, a teller can push a button to take them to a scan feature for depositing checks or verifying identification of a customer.

They Can Be Customized

Rubber keypads are 100 percent customizable to the banking industry. The design and programming can be tailored to each employee and their specific tasks as well.


While bank tellers may not have a lot of face-to-face interactions with customers, they still use their computer systems and other banking systems throughout the day. Rubber keypads are highly durable and can withstand numerous uses without fading or breaking down.

More financial institutions are turning to the use of rubber keypads for their day-to-day operations. KEE Group USA is a proud supplier of rubber and silicone keypad products to financial institutions, medical companies and electronics developers. Speak to a representative today to learn more about how rubber keypads can improve your business.

Advantages of Capacitive Switches

Capacitive switches are unique sensing technologies that use an electrical field to detect the presence of a conducting object or human finger. They are truly remarkable and highly sensitive. When a conductive object enters their field, the switch recognizes that conduction and will then indicate an action — based on what was specified. Capacitive switches are used in a variety of industries and products, and they offer numerous benefits that you may not realize.

Flexible Touch Screen Capabilities

Capacitive switches are thin and highly flexible. They can be added to flat, curved and concaved surfaces. They can be used to sense everything from a human finger to metal to another conductive material. When you order capacitive products from KEE Group USA, you get more flexibility than traditional switch varieties — which helps you take your products to the next level.

Additional Options Available

Want to have a backlight added to your product? Capacitive switches are highly versatile. From adding backlights to using indicator programming, there is no limit to how far you can take your product.

Highly Durable

Capacitive switches are extremely durable. They offer an airtight seal, which means they can be washed, they are moisture-resistant and surface contaminants will not impact its effectiveness.

Cost Effective

By replacing expensive glass and using a thick, capacitive plastic, you can save on production costs.

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